One of the longest print ad campaigns in recent history was for Napier costume jewelry, in which the copy would describe its products mostly with rhyming comparative-degree adjectives ("Napier Is Prettier," et al.). The idea was to drive home the pronunciation of the word "Napier" - it's "NAY-pi-er," not "nay-pi-AY" - as much as it was to talk up the product. Sometimes base adjectives that happened to rhyme with "Napier" were also used. All sorts of models were featured in the ads.
I have to use the superlative degree, not the comparative, to describe one Napier model in particular. Because, of all the dreamy, lovely women featured in Napier print ads, Sheila Johnson was the dreamiest and loveliest of them all.
Here are ten - count'em, ten - of Sheila Johnson's print ads from that campaign. :-) (One has been featured here before, with the copy edited out.)
I have to use the superlative degree, not the comparative, to describe one Napier model in particular. Because, of all the dreamy, lovely women featured in Napier print ads, Sheila Johnson was the dreamiest and loveliest of them all.
Here are ten - count'em, ten - of Sheila Johnson's print ads from that campaign. :-) (One has been featured here before, with the copy edited out.)
Napier costume jewelry is more of a lot of things, but when Sheila Johnson modeled these bracelets, earrings, and necklaces, Napier was sexier. :-)
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